Apple Historical

I have worked in bursts with Apple since 2007. My first projects with them were commissioned by Gary Butcher, and the work was reviewed personally by Hiroki Asai (Global ECD at the time) and Steve Jobs himself. This included Apple's first forays into fully CGI-based product "photography."

In one mission-critical review (they were ALL mission-critical...), Steve casually commented, "Pixar could do it better."

I was told after that this was a compliment of the highest order from Steve.

More recently, I creative directed a constant torrid stream of work for Apple from 2019-2022, averaging out at nearly one release per month. The work ranged from everything from new product launches, to global campaigns, to event films.

Playlist:

1. Event Film: Apple Silicon Launch
   
2. Event Film: iPad Pro M1
3. Apple TV Campaign
4. Apple Music + Siri
5. Apple Card Campaign
6. Apple Card OOH: 42nd/8th "Dominator" Screens