My time here at Decoded, since acquired by Sir Martin Sorrell's S4 Capital and slowly being folded into the newly abridged Monks nameplate, has been interesting.
Decoded is a digital agency with a foot on each side of the brand and performance fence. In essence, we don't compete against the W+Ks and Mischiefs on the brand side... but we are smarter than them when it comes to using learnings to drive brand lift. And we don't do the type of hyper scaled asset factory work of a Jellyfish... but we actually have ideas behind the conversion stuff.
It is an incredibly delicate balance which requires an F1 pit crew-like degree of synchronization and communication. And brands themselves often don't really get what we do, which makes that tightrope walk even more tricky.
But a heckuva learning experience.